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ARPU Calculator

Average revenue per user, per account and per paying user.

Enter your values

ⓘ Live results

Results
ARPU
$3.52
ARPPU
$56.92
Free-to-paid conversion
6.19%
Annual ARPU
$42.29
Revenue needed for target ARPU
$189,000.00
Extra paying users needed
720
Conversion needed for target
7.91%

Quick answer

ARPU = total revenue ÷ total users; ARPPU divides by paying users only, and the gap between them is your free-to-paid conversion rate.

ARPU = revenue ÷ users; ARPPU = revenue ÷ paying users

How to use the ARPU Calculator

  1. 1Enter monthly revenue for the product.
  2. 2Enter total active users and how many of them pay.
  3. 3Set a target ARPU to see what it takes to get there.

Worked example

Using the values the calculator loads with:

Inputs

  • Monthly revenue148000 $
  • Total active users42000
  • Paying users2600
  • Target ARPU4.50 $

Results

  • ARPU$3.52
  • ARPPU$56.92
  • Free-to-paid conversion6.19%
  • Annual ARPU$42.29
  • Revenue needed for target ARPU$189,000.00
  • Extra paying users needed720
  • Conversion needed for target7.91%

Frequently asked questions

Should I use ARPU or ARPPU?

ARPU measures how well the whole audience monetises; ARPPU measures pricing power among buyers. Freemium products need both.

How do I raise ARPU?

Three levers: raise price, raise conversion, or raise usage-based revenue per paying customer. Conversion is usually the cheapest to move.

About this calculator

Results are estimates for general information. For medical, legal, structural or financial decisions, confirm with a qualified professional.