Conversion Rate Calculator
Conversion rate, uplift and revenue per visitor.
Enter your values
ⓘ Live results
Results
- Conversion rate
- 2.239%
- Revenue
- $28016
- Revenue per visitor
- $1.523
- Conversions at target rate
- 552
- Extra revenue at target
- $9520
Quick answer
Conversion rate is conversions divided by visitors, expressed as a percentage.
CR = conversions ÷ visitors × 100
How to use the Conversion Rate Calculator
- 1Enter visitors for the period.
- 2Enter conversions in the same period.
- 3Add average order value and a target rate.
Worked example
Using the values the calculator loads with:
Inputs
- Visitors18400
- Conversions412
- Average order value68 $
- Target conversion rate3 %
Results
- Conversion rate2.239%
- Revenue$28016
- Revenue per visitor$1.523
- Conversions at target rate552
- Extra revenue at target$9520
Frequently asked questions
What is a typical e-commerce conversion rate?
1–3% is common; 4%+ is strong. Rates vary widely by traffic source, product price and category.
How many visitors do I need for a valid A/B test?
Roughly 1,000+ conversions per variant for confident detection of small uplifts — small samples mislead badly.
About this calculator
- Built and reviewed by James Whitfield · How we build and test calculators
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Results are estimates for general information. For medical, legal, structural or financial decisions, confirm with a qualified professional.