CPV Calculator
Cost per view for video ad campaigns.
Enter your values
ⓘ Live results
Results
- Cost per view
- $0.02
- View rate
- 31.25%
- CPM
- $6.25
- Spend for target views
- $10,000.00
- Views per $100
- 5,000
Quick answer
Cost per view (CPV) is ad spend divided by paid views — the key efficiency metric for YouTube and video ad campaigns.
CPV = spend ÷ views
How to use the CPV Calculator
- 1Enter the total spend for the campaign.
- 2Enter the number of paid views recorded.
- 3Add impressions for view rate and CPM.
Worked example
Using the values the calculator loads with:
Inputs
- Ad spend2500 $
- Paid views125000
- Impressions400000
- Target views500000
Results
- Cost per view$0.02
- View rate31.25%
- CPM$6.25
- Spend for target views$10,000.00
- Views per $1005,000
Frequently asked questions
What is a good CPV on YouTube?
Typically $0.01–0.03 for in-stream skippable ads in the US; niche B2B targeting runs higher.
Does a view mean the whole video?
No — YouTube counts a view at 30 seconds or the full video if shorter, or on any click-through interaction.
About this calculator
- Built and reviewed by James Whitfield · How we build and test calculators
- Report an error
Results are estimates for general information. For medical, legal, structural or financial decisions, confirm with a qualified professional.