Customer Acquisition Cost Calculator
What each new customer costs to win.
Enter your values
ⓘ Live results
Results
- CAC
- $181.82
- Payback period
- 4.8 months
- Total spend
- $40,000.00
- Verdict
- Healthy payback
Quick answer
CAC is total sales and marketing spend divided by the customers acquired in that period.
CAC = (marketing + sales) ÷ new customers
How to use the Customer Acquisition Cost Calculator
- 1Add up all marketing spend in the period.
- 2Add fully loaded sales costs.
- 3Divide by customers genuinely acquired in that window.
Worked example
Using the values the calculator loads with:
Inputs
- Marketing spend24000 $
- Sales cost16000 $
- New customers220
- Monthly gross profit per customer38 $
Results
- CAC$181.82
- Payback period4.8 months
- Total spend$40,000.00
- VerdictHealthy payback
Frequently asked questions
Should I include salaries?
Yes — fully loaded CAC includes sales and marketing headcount.
What payback is good?
Under 12 months for SaaS, under 3 for ecommerce.
About this calculator
- Built and reviewed by James Whitfield · How we build and test calculators
- Report an error
Results are estimates for general information. For medical, legal, structural or financial decisions, confirm with a qualified professional.