Content Production Cost Calculator
Cost per article and cost per organic visit.
Enter your values
ⓘ Live results
Results
- Monthly content budget
- $2,016.00
- Cost per article
- $252.00
- Cost per visit (yr 1)
- $0.06
- Annual budget
- $24,192.00
Quick answer
Content cost per visit divides total production spend by traffic the content earns.
Cost per visit = total cost ÷ visits earned
How to use the Content Production Cost Calculator
- 1Enter how many articles you publish monthly.
- 2Enter length and writer rate per word.
- 3Estimate monthly visits each article earns.
Worked example
Using the values the calculator loads with:
Inputs
- Articles per month8
- Words per article1600
- Writer rate per word0.12 $
- Editing per article60 $
- Visits per article per month350
Results
- Monthly content budget$2,016.00
- Cost per article$252.00
- Cost per visit (yr 1)$0.06
- Annual budget$24,192.00
Frequently asked questions
What is a fair per-word rate?
$0.08–$0.25 for competent niche writers.
When does content pay back?
Usually 6–12 months after publishing.
About this calculator
- Built and reviewed by James Whitfield · How we build and test calculators
- Report an error
Results are estimates for general information. For medical, legal, structural or financial decisions, confirm with a qualified professional.