SEO Traffic Value Calculator
What your organic traffic is worth in ad terms.
Enter your values
ⓘ Live results
Results
- Traffic value (ad equivalent)
- $24,300.00
- Monthly revenue
- $32,130.00
- SEO ROI
- 1185%
- Annual value
- $291,600.00
Quick answer
Organic traffic value is the amount you would pay to buy the same clicks through ads.
Value = sessions × CPC
How to use the SEO Traffic Value Calculator
- 1Enter your monthly organic sessions.
- 2Enter average CPC for your keywords.
- 3Add conversion rate and value per conversion.
Worked example
Using the values the calculator loads with:
Inputs
- Monthly organic sessions18000
- Average CPC1.35 $
- Conversion rate2.1 %
- Value per conversion85 $
- Monthly SEO cost2500 $
Results
- Traffic value (ad equivalent)$24,300.00
- Monthly revenue$32,130.00
- SEO ROI1185%
- Annual value$291,600.00
Frequently asked questions
Why value organic in CPC terms?
It gives finance a comparable number against paid budgets.
Is branded traffic included?
Exclude it for a fairer view of SEO's incremental value.
About this calculator
- Built and reviewed by James Whitfield · How we build and test calculators
- Report an error
Results are estimates for general information. For medical, legal, structural or financial decisions, confirm with a qualified professional.