Wholesale Price Calculator
Wholesale and RRP from unit cost.
Enter your values
ⓘ Live results
Results
- Wholesale price
- $16.80
- Recommended retail
- $36.96
- Your margin
- 50%
- MOQ order value
- $806.40
Quick answer
Wholesale is typically twice unit cost and retail twice wholesale, adjusted for your margins.
Wholesale = cost × markup; RRP = wholesale × retail markup
How to use the Wholesale Price Calculator
- 1Enter your fully loaded unit cost.
- 2Set the wholesale markup you need.
- 3Set the retail markup stockists expect.
Worked example
Using the values the calculator loads with:
Inputs
- Unit cost8.4 $
- Wholesale markup100 %
- Retail markup120 %
- Minimum order quantity48
Results
- Wholesale price$16.80
- Recommended retail$36.96
- Your margin50%
- MOQ order value$806.40
Frequently asked questions
What markup do retailers expect?
Most want at least a 2× markup on wholesale.
Can I sell direct cheaper?
Never undercut your stockists' retail price — match the RRP.
About this calculator
- Built and reviewed by James Whitfield · How we build and test calculators
- Report an error
Results are estimates for general information. For medical, legal, structural or financial decisions, confirm with a qualified professional.