Calculation Machine logoCalculation Machine
Business

CPC Calculator

Cost per click, clicks and CTR.

Enter your values

ⓘ Live results

Results
Cost per click
$0.75
Click-through rate
1.5%
Conversions
58
Cost per conversion
$31.25

Quick answer

Cost per click is total ad spend divided by the clicks it generated.

CPC = spend ÷ clicks

How to use the CPC Calculator

  1. 1Enter total ad spend and clicks.
  2. 2Enter impressions for CTR.
  3. 3Add conversion rate for cost per acquisition.

Worked example

Using the values the calculator loads with:

Inputs

  • Ad spend1800 $
  • Clicks2400
  • Impressions160000
  • Conversion rate2.4 %

Results

  • Cost per click$0.75
  • Click-through rate1.5%
  • Conversions58
  • Cost per conversion$31.25

Frequently asked questions

What is a good CTR?

2%+ on search, 0.5%+ on display.

How do I lower CPC?

Improve relevance and quality score before raising bids.

About this calculator

Results are estimates for general information. For medical, legal, structural or financial decisions, confirm with a qualified professional.