ROAS Calculator
Return on ad spend and break-even ROAS.
Enter your values
ⓘ Live results
Results
- ROAS
- 4.38×
- Break-even ROAS
- 2.22×
- Gross profit after ads
- $4,080.00
- Verdict
- Profitable
Quick answer
ROAS is revenue divided by ad spend; break-even ROAS is one divided by gross margin.
ROAS = revenue ÷ ad spend
How to use the ROAS Calculator
- 1Enter revenue attributed to the campaign.
- 2Enter total ad spend.
- 3Enter your gross margin to find break-even.
Worked example
Using the values the calculator loads with:
Inputs
- Campaign revenue18400 $
- Ad spend4200 $
- Gross margin45 %
Results
- ROAS4.38×
- Break-even ROAS2.22×
- Gross profit after ads$4,080.00
- VerdictProfitable
Frequently asked questions
Is a 4x ROAS good?
Only if your margin supports it — at 20% margin you need 5x just to break even.
Revenue or profit ROAS?
Track both; profit ROAS is what actually pays the bills.
About this calculator
- Built and reviewed by James Whitfield · How we build and test calculators
- Report an error
Results are estimates for general information. For medical, legal, structural or financial decisions, confirm with a qualified professional.