Ecommerce Profit Calculator
Net profit per order after every fee.
Enter your values
ⓘ Live results
Results
- Net profit per order
- $14.26
- Net margin
- 28.5%
- Marketplace fee
- $6.00
- Break-even ad spend
- $23.49
Quick answer
Ecommerce net profit is selling price minus COGS, shipping, fees, ad spend and returns.
Net = price − COGS − shipping − fees − ads
How to use the Ecommerce Profit Calculator
- 1Enter your selling price and unit cost.
- 2Add shipping, marketplace fees and ad cost per order.
- 3Set a realistic return rate.
Worked example
Using the values the calculator loads with:
Inputs
- Selling price49.99 $
- Cost of goods14 $
- Shipping cost6.5 $
- Marketplace fee12 %
- Ad cost per order8 $
- Return rate6 %
Results
- Net profit per order$14.26
- Net margin28.5%
- Marketplace fee$6.00
- Break-even ad spend$23.49
Frequently asked questions
What margin should ecommerce hit?
15–25% net is strong for physical products.
Do I include packaging?
Yes — add it to cost of goods.
About this calculator
- Built and reviewed by James Whitfield · How we build and test calculators
- Report an error
Results are estimates for general information. For medical, legal, structural or financial decisions, confirm with a qualified professional.