Email Marketing ROI Calculator
Revenue and ROI from an email campaign.
Enter your values
ⓘ Live results
Results
- Campaign revenue
- $1,772.93
- Orders
- 25
- ROI
- 322%
- Revenue per subscriber
- $0.07
Quick answer
Email ROI compares campaign profit with the cost of sending it.
Revenue = list × open × click × convert × AOV
How to use the Email Marketing ROI Calculator
- 1Enter list size and open rate.
- 2Enter click and conversion rates.
- 3Add average order value and campaign cost.
Worked example
Using the values the calculator loads with:
Inputs
- List size24000
- Open rate38 %
- Click rate9 %
- Conversion rate3 %
- Average order value72 $
- Campaign cost420 $
Results
- Campaign revenue$1,772.93
- Orders25
- ROI322%
- Revenue per subscriber$0.07
Frequently asked questions
What is revenue per subscriber?
$0.10–$0.50 per send is typical for retail lists.
Should I count unsubscribes?
Track them separately — they reduce future revenue, not this campaign's.
About this calculator
- Built and reviewed by James Whitfield · How we build and test calculators
- Report an error
Results are estimates for general information. For medical, legal, structural or financial decisions, confirm with a qualified professional.