Influencer Rate Calculator
Fair sponsored post pricing by reach.
Enter your values
ⓘ Live results
Results
- Rate per post
- $351.12
- Deal total
- $1,053.36
- Estimated engaged reach
- 15,960
- Cost per engagement
- $0.22
Quick answer
Sponsored post pricing scales with engaged reach, not raw follower count.
Rate = engaged reach ÷ 1000 × CPM
How to use the Influencer Rate Calculator
- 1Enter follower count and average engagement rate.
- 2Set a CPM benchmark for the platform.
- 3Enter how many posts the deal covers.
Worked example
Using the values the calculator loads with:
Inputs
- Followers42000
- Engagement rate3.8 %
- CPM benchmark22 $
- Posts in deal3
Results
- Rate per post$351.12
- Deal total$1,053.36
- Estimated engaged reach15,960
- Cost per engagement$0.22
Frequently asked questions
Why not price per follower?
Engagement predicts results far better than follower count.
What CPM is normal?
$15–$30 on Instagram, higher for video-heavy niches.
About this calculator
- Built and reviewed by James Whitfield · How we build and test calculators
- Report an error
Results are estimates for general information. For medical, legal, structural or financial decisions, confirm with a qualified professional.