Keyword Opportunity Calculator
Score keywords by traffic value versus difficulty.
Reviewed by James Whitfield · How we check our maths
Your values
ⓘ Live results
Results
- Opportunity score
- 648
- Expected monthly clicks
- 2,268
- Expected monthly value
- $2,721.60
- Priority
- High priority
Quick answer
Keyword opportunity balances expected clicks and value against ranking difficulty.
The formula
Opportunity = expected value ÷ difficulty
Worked example
Worked example
Using the values the calculator loads with.
Inputs
- Monthly searches8100
- Difficulty (1-100)42
- Target positionPosition 1
- Value per visit1.2 $
Result
- Opportunity score648
- Expected monthly clicks2,268
- Expected monthly value$2,721.60
- PriorityHigh priority
How to use the Keyword Opportunity Calculator
- 1Enter search volume and difficulty from your SEO tool.
- 2Pick the position you can realistically reach.
- 3Enter the value of a visit.
Frequently asked questions
Where do CTR figures come from?
They follow published organic click-through curves by position.
Should low volume keywords be ignored?
No — low difficulty, high intent terms often convert best.
About this calculator
- Built and reviewed by James Whitfield · How we build and test calculators
- Report an error